How Ibotta and Button Advance Mobile Loyalty
Ibotta, the third most-used shopping app in the United States, launched a new performance marketing platform, powered by Button, allowing traditional retailers to leverage the fast-growing rewards app and drive new and high-value mobile users to their brands. The announcement comes as Ibotta hosted its inaugural Mobile Innovation Summit, which brought more than 100 executives in mobile commerce, retail, consumer packaged goods and advertising to Denver for an invitation-only conference.
Retail heavyweights Target, Walgreens, PetSmart, Sears, Barnes & Noble and more join market leaders eBay, Groupon, Hotels.com and Jet in Ibotta's new merchant integration model, tapping into the explosive opportunity the Ibotta and Button teams developed to enhance customer acquisition and generate impactful mobile results.
Leading retailers applied to join the program during a week-long enrollment period in July, and today Ibotta is welcoming more than 30 premium merchants into its high-performing Mobile Marketplace just in time for the upcoming holiday shopping season. Ibotta's Mobile Marketplace now boasts more than 50 leading brands and is on pace to power $500 million in consumer mobile spending for 2017.
Button's express onboarding path has opened the floodgates on inventory within the Ibotta app to include exclusive mobile offers on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, travel and more. As part of the performance-based program, retail partners can also feature rewards offers in the app through existing affiliate networks. As a result, retailers are able to unlock new marketing opportunities to generate lower costs on first purchases and higher conversion rates.
"By combining the strengths of both our platform and Button's in this new performance marketing program, retailers have the unique opportunity to tap into a vibrant and engaged community of shoppers with a guarantee to generate meaningful results," said Bryan Leach, founder and CEO of Ibotta. "Ibotta has become the single starting point for all rewarded shopping on mobile, no matter what the consumer is looking to buy."
"With Ibotta growing to become the third most-used shopping app in the U.S., according to App Annie, it's been remarkable to witness the impact Ibotta can have on their partners' businesses," said Michael Jaconi, founder and CEO of Button. "Many public companies on Button's platform now see Ibotta as one of their largest and most effective channels of mobile user acquisition. The fun part is, they're just getting started."
New additions to Ibotta's expanding Mobile Marketplace include:
Barnes & Noble
Extended Stay America
Retailers interested in joining the next wave of Ibotta and Button's affiliate program may apply at ibotta.com/affiliate.