How Brick & Click Platform Helps Retailers Go Digital

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How Brick & Click Platform Helps Retailers Go Digital

By Apparel Staff - 10/19/2017
The Brick & Click platform drives personalized, insight-driven customer experience and fulfillment across channels, providing deep insights about customers as well as operations to help retailers emerge as winners in the new digital economy.

Sonata Software revealed unique features of Brick & Click, an integrated digital retail platform IP that it offers on Microsoft Dynamics.

Brick & Click enables retailers to offer a superior shopping experience integrating in-store and online with smart unified commerce and operations systems. The Brick & Click platform drives personalized, insight-driven customer experience and fulfillment across channels, providing deep insights about customers as well as operations to help retailers emerge as winners in the new digital economy. The recent features launched on the Brick & Click platform include an intelligent shopping cart for seamless, any device, any channel shopping and a single system operation spanning B2C and B2B channels.

"With Brick & Click retail platform, we have the required technology muscle to launch new businesses such as B2B wholesale portal, managed marketplace, launch franchisee-operated sales kiosks and grow 5x in the next 2 years," said Srikanth Reddy, chairman of Latestone.com, a fast growing e-tailer focused on offering a comprehensive collection of quality tech accessories online, that has built and scaled its business on the platform and is currently looking to extend channels.

Features of the system have been deployed to enable digital retailing for fashion apparel brands in the U.S., Australia and New Zealand, and also to enable efficient franchise store operations for an auto parts distributor in Asia.

Brick & Click is a hybrid cloud-ready platform that brings together retail specific commerce, mobile, IoT, analytics and ERP systems, with pre-built business functionalities for specific retail segments such as Fashion and Accessory, Groceries, Consumer Goods and Hard Goods. This enables a faster deployment of digital technology initiatives across multiple retail segments.

Sonata believes that traditional retailers can again become the preferred choice of shopping by providing differentiated digital experience not only online but in store, leveraging their existing store footprint. Brick & Click aims to increase the speed and reliability with which traditional retailers can execute their digital transformation programs.

Speaking about the new feature releases, Sonata's retail platform business head Rajsekar Datta Roy said, "With Brick & Click, we offer a pioneering enterprise digital retail platform that helps provide a unified system to deliver customer engagement, fulfilment and operations seamlessly across devices, channels and value chain stages. The personal, seamless and differentiated shopping resulting in increased revenues and footfalls, enhanced conversions and basket size from deeper customer insights and easy efficient operations across channels, including addition of new channels, makes for a powerful digitally enabled growth paradigm for retailers."

The Brick & Click platform is available on Microsoft Appsource for evaluation and deployment. Sonata's long-standing experience serving the largest global retailers, its expertise on the Microsoft Dynamics platform and its global footprint of technology delivery and support capability anchor, the ability of the company to provide turnkey solutions to retailers with the Brick & Click platform.

To learn about the Brick & Click retail platform, please click here: http://www.sonata-software.com/brick-&-click/

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