DXL Poaches CIO From Brooks Brothers

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DXL Poaches CIO From Brooks Brothers

01/30/2017
Destination XL Group, Inc. announced that Sahal Laher has been named senior vice president, chief digital and information officer, effective Jan. 30, 2017. The former Brooks Brothers executive will report to the company's CEO, David Levin, and will be the principal architect and leader of DXL's digital commerce strategies and IT/MIS operations. Laher will also be a member of the DXL's executive committee.

"We have built robust omnichannel capabilities, and it is now time to leverage our seamless shopping environment with digital expertise anchored on customer interaction, online experience and personalization to further build DXL's brand awareness," said David Levin, CEO of DXL Mens Apparel. "With his track record of leading high-profile brands, Sahal is poised to enhance engagement with our core shopper across all channels of distribution."

Laher has more than 20 years of senior operational experience with a focus on digital and omnichannel strategies. He was most recently executive vice president of digital innovation and technology & global CIO at Brooks Brothers, where he was responsible for ensuring that the company's information technology investments, resources and project execution were aligned with its strategic business objectives. Prior to Brooks Brothers, Laher was global CIO at Stride Rite Corporation where he worked closely with the Stride Rite executive leadership team in delivering an IT strategy that supported growth by integrating the global supply chain across brands and geographies. Sahal also held senior strategic consulting positions at Deloitte Consulting, Andersen Consulting and Data General Corporation.

"Digital provides a platform to facilitate interactions and transactions with our customers in an efficient, simple, and superior way," said Sahal Laher. "I'm excited to be joining the DXL Mens Apparel team and look forward to evolving our digital technology in innovative ways and continue to build out customer-centric solutions."

Laher holds a Bachelor of Science degree with Distinction in Electrical/Computer Engineering and International Studies from Worcester Polytechnic Institute in Massachusetts.