DXL Manages Product Information With PlumSlice Technology
Men’s wear retailer Destination XL is using PlumSlice Labs’s Product Experience Cloud to manage products across each of its brand channels. DXL will use this next-generation data command center to capture and maintain robust product data for all SKUs across its DXL, Casual Male XL and Rochester Clothing retail brands.
PlumSlice is a provider of cloud-based, collaborative product content management solutions.
Before working with PlumSlice, Destination XL had a decentralized product data management system for each of its brands, which were primarily managed using disparate Excel spreadsheets and enterprise systems. This led to data integrity complications when onboarding new product collections and managing existing SKUs across both owned and third-party sales channels.
“Our goal was to make product management operations easier and more reliable for our team. We wanted a solution that would automate the tracking, workflows and alerts processes, while allowing various teams to collaborate more effectively,” said Sahal Laher, chief digital officer and CIO, Destination XL. “PlumSlice offers an advanced and intuitive dashboard that makes product management faster and more reliable, while offering the scalability we need as a growing business.”
Next-Generation PIM capabilities
DXL will not only be able to power all of its e-commerce sites, but will also gain the ability to easily push its inventory to third-party marketplaces and other digital sales channels. DXL will now be able to ensure that all product data is high quality, inventory is robustly attributed, and that product content presented to its customers is comprehensive and accurate. By utilizing PlumSlice’s data governance features, DXL will be able to effectively feed product data to enhanced forecasting and supply chain systems, and gain the ability to create rich, standardized attributes to feed their predictive analytics strategy.
Enhanced User Interface (UI)
PlumSlice’s dashboard gives DXL the tools to quickly extend its data model to all new and existing products, create fields, add attributes and implement rules through the intuitive UI. PlumSlice’s UI also supports multiple workflows, enhances team collaboration, and provides self-service extensibility, a critical component for all merchants, content editors, photographers and globally located teams.
Reduced time-to-market capabilities
PlumSlice offers out-of-the-box ease of use. The platform will reduce the time it takes for DXL to publish and make new items available for online purchase. Because of the additional layer of insurance from PlumSlice, each item will have high quality, consistent and enriched product content to help inform the customer’s buying decision. This feature will enable DXL to reach more customers through multiple marketplaces and digital sales channels, providing even more options for customers to shop with DXL.
“Enabling DXL to capture more robust data and information will not only give them the power to complete more work in half the time, it also ensures that the data quality is there for every product,” said PlumSlice founder and CEO Abnesh Raina. “Through our platform, DXL will benefit from increased revenue from multiple channels, due to more accurate and complete product descriptions.”