DTLR VILLA LLC Standardizes on Aptos Retail Solutions in the Cloud, Adds Enterprise Order Management
The roll-out of Aptos solutions — including Aptos Store, CRM, Merchandising, Warehouse Management, and Audit and Operations Management — allows DTLR to streamline and standardize its technology infrastructure following an August 2017 merger. The retailer deployed all Aptos applications in the cloud, taking full advantage of accelerated implementations, increased speed-to-market and agility.
In the next phase of its technology transformation, DTLR will deploy Aptos Enterprise Order Management — also in the cloud — to enhance its omnichannel operations and to provide a differentiated shopping experience to its growing customer base.
Aptos Enterprise Order Management will work seamlessly with DTLR’s existing Aptos solutions, including complete integration with Aptos Store, for a unified view of all in-store and digital touch points. Additionally, Aptos Enterprise Order Management will offer a centralized commerce hub to profitably manage all orders throughout their lifecycle, allowing DTLR to introduce advanced omnichannel shopping scenarios, including buy-online, pick-up-in-store and ship-from-store capabilities, Aptos reports.
DTLR provides a one-stop shopping experience that addresses its consumers’ desire to dress “from the shoe up.” The brand currently operates 237 stores in 19 states and Washington, D.C., and e-commerce websites www.dtlr.com and www.ruvilla.com.