DICKIES MAKES NEW ADDITIONS TO HIGH AND ENHANCED VISIBILITY WORKWEAR LINE

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DICKIES MAKES NEW ADDITIONS TO HIGH AND ENHANCED VISIBILITY WORKWEAR LINE

11/20/2007

Leading workwear brand places high priority on high visibility

FORT WORTH, Texas (October 31, 2007) -- Dickies, the leading global workwear brand, announces the addition of new high visibility and enhanced visibility garments for spring 2008. The new apparel addresses the industry demand for garments that are more adaptable to changing work conditions.

Dickies launched its high and enhanced visibility line last fall -- the most comprehensive line of visibility workwear available that also met the standards of the American National Standard for High-Visibility Safety Apparel (ANSI) 107 -- 2004. Many of the existing and new garments feature 3M Scotchlite Reflective Material, which is recognized as the leading high performance retro-flective material to enhance visibility in low-light and nighttime conditions. 

"As the leading workwear company, it is our mission to understand the needs of workers in high volume traffic settings and to create garments that are going to help them be comfortable and successful in a variety of conditions," said Jon Ragsdale, vice president of marketing and business development for Dickies. "Additions like our long sleeve pocket tee and short sleeve work shirt provide workers with layering options for climate changes, which are always a concern."

Dickies offers a wide selection of high visibility workwear, knits and outerwear in ANSI orange and ANSI yellow with the same great durability, comfort and features customers expect from Dickies workwear.  All high visibility products are ANSI certified and include classes 1, 2, 3 and E. The garments feature details such as multi-use pockets, stain-release finishes, moisture-wicking fabric and generous fit. All ANSI-certified clothing products feature the 3M Scotchlite Reflective Material.

Dickies new additions include the Long Sleeve Pocket Tee, the ANSI Long Sleeve Tee (class 2), the Mesh Vest (class 2), the Adjustable Mesh Vest (class 2) and the Packable Vest, which is ideal to keep in your car for emergency situations. The packable vest is not classified but does have a 1" reflective stripe and packs into itself. Dickies new additions offer features such as stain-release finish, generous fit and moisture management. Available in sizes S-3XL in ANSI orange and ANSI yellow.

The high and enhanced visibility apparel line will be sold through multiple retail distribution channels.

Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world.