Demandware Integrates True Fit Personalization Technology

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Demandware Integrates True Fit Personalization Technology

12/09/2013
True Fit, a big data and fit personalization technology company, has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware Commerce platform.

Through the LINK Technology Partner Program, True Fit has developed a pre-built integration between its fit technology platform and Demandware Commerce. This integration enables turn-key implementation of True Fit's personal fit ratings and size recommendations for Demandware clients that boosts consumer confidence, increasing conversions and lowering returns to unlock new growth.

This announcement comes on the heels of announcing that True Fit's platform has become the world's largest collection of footwear, apparel and consumer fit data. True Fit manages a growing database of apparel, footwear, and consumer fit data for the world's leading retailers and a growing network of over 1,000 top brands.

By analyzing this big data set, True Fit provides consumers with personal fit and size recommendations increase consumer confidence that what they view on screen will fit them in real life. True Fit's retail partners have reported 3-6X increases in conversion rates and reductions in returns. Further, consumers with True Fit profiles are 60 percent more likely to purchase a brand they've never bought before.

The Demandware LINK Technology Partner Program provides Demandware clients with a rich set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.