Data Analytics & Business Intelligence

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Data Analytics & Business Intelligence

Footwear and apparel brand Johnston & Murphy wanted to capture online customer activity to better assess the influence that its various media efforts were having on purchase behavior. 

Created from the merger of retail technology firms, Quad Analytix and Mobee, Wiser eliminates the need for point solutions, allowing brands and retailers to collect, analyze and act on data with workflow software, across their online and offline footprints.

When critical data is captured in a single, central platform, retailers can achieve myriad back-end business benefits on the road to unified commerce. Follow these five steps.

The top-performing public apparel firms are working diligently to meet consumer demand with innovative product, fast delivery and seamless experiences across channels, while facing down the challenges of a swiftly changing retail world.

Without a widespread, organized way to exchange e-commerce product attributes, the retail industry could risk creating extra work, errors and confusion, causing customers to have a disconnected experience.

New Ways

In our busy, heads-down, email- and meeting-filled schedules, apparel companies need to focus on people and provide the true leadership that will drive the exciting change ahead.

Increased polarization and uncertainty has been multiplied across worldwide events and amplified by social media; in light of this, WGSN believe consumers will look for solutions that help mediate the chaos.

Start following the digital data trail and focus on being pre-emptive and proactive with Millennials, and your organization's value to this consumer segment will rise.


From sustainability and artificial intelligence to automating workflows, doubling down on fit technology and perfecting patterns, this year’s innovative cohort shows that there’s no wrong way to move your business forward and rise above the competition - even as the stakes get higher every day.

The future for retail is dazzling, and one thing is sure: that a dazzling future belongs to retailers that design and develop data capture to create success rather than to measure it.

Using First Insight's consumer-driven predictive analytics, Chico's FAS will be able to more quickly and accurately make design, buying and pricing decisions on the apparel, shoes, accessories and jewelry it offers to its consumers both in stores and online.

Most retailers have some form of customer relationship management (CRM) software. The question is, how best to put it to use?

The fashion rental subscription company is making the summer capsule shoppable for all: members and non-members alike.

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