Data Analytics & Business Intelligence

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Data Analytics & Business Intelligence

A collection of news, articles and other featured content about Data Analytics & Business Intelligence.

Half of customers say they’d keep shopping with a brand after a creepy experience, but, crucially, 22 percent report they will leave for other brands.

AI, 3D, Amazon, blockchain, omnichannel, reshoring and demands for sustainability are transforming the apparel industry.

Contextual analytics allow retailers to better personalize the in-store experience, leading to an increase in basket size and more engaged customers.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

When it comes to maintaining sales throughout the year, one of the best strategies is to identify “gift givers,” or people buying items as gifts for their friends and family, and personalizing your message to this audience.

First Insight and FIT have created the first-ever certification course to educate students on how to leverage predictive analytics in the design and merchandising of new products.

Students will learn how to gather data and apply analytics to make better informed decisions about product design, selection and pricing. At the conclusion of the course, students will be required to demonstrate proficiency in the use and application of the First Insight platform.

Personalized, unique customer experiences must be tethered to a reliable and comprehensive source of data behind the scenes.

Kohl's merchandising and analytics VP shares how the retailer is improving the customer experience by turning data and insights into action.

Kohl's merchandising and analytics VP shares how the retailer is improving the customer experience by turning data and insights into action.

The top-performing public apparel firms are working diligently to meet consumer demand with innovative product, fast delivery and seamless experiences across channels, while facing down the challenges of a swiftly changing retail world.

When critical data is captured in a single, central platform, retailers can achieve myriad back-end business benefits on the road to unified commerce. Follow these five steps.

A new study from Criteo and Forbes Insights reveals that brands and retailers not only realize the potential of data but also view collaboration and pooled assets as a way to better meet customers' needs, drive value and compete.

A new study from Criteo and Forbes Insights reveals that brands and retailers not only realize the potential of data but also view collaboration and pooled assets as a way to better meet customers' needs, drive value and compete.

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