As a precursor to the age of artificial intelligence (AI), the current era of advanced business intelligence (BI) can give retailers better visibility into channels inside and outside their organizations and how consumers engage with all of them.
When it comes to maintaining sales throughout the year, one of the best strategies is to identify “gift givers,” or people buying items as gifts for their friends and family, and personalizing your message to this audience.
Students will learn how to gather data and apply analytics to make better informed decisions about product design, selection and pricing. At the conclusion of the course, students will be required to demonstrate proficiency in the use and application of the First Insight platform.
The top-performing public apparel firms are working diligently to meet consumer demand with innovative product, fast delivery and seamless experiences across channels, while facing down the challenges of a swiftly changing retail world.
A new study from Criteo and Forbes Insights reveals that brands and retailers not only realize the potential of data but also view collaboration and pooled assets as a way to better meet customers' needs, drive value and compete.