Cyber Monday Shoppers and Buyers Jumped 11 Percent YoY

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Cyber Monday Shoppers and Buyers Jumped 11 Percent YoY

11/29/2016
This year's Cyber Monday saw record-breaking numbers of shoppers across major retail sites, according to HookLogic, a provider of performance marketing data and solutions for brands.  On Cyber Monday, the number of both shoppers and purchasers were up 11 percent, compared to same day averages in 2015.

Purchasers were highest from 8 p.m. to 9 p.m. EST on Cyber Monday, the biggest purchasing hour in online holiday shopping history. Consumers had likely shopped around in the previous weeks and converted quickly to take advantage of Cyber Monday deals.

Mobile phone shoppers reached 43 percent of total (vs. 46 percent on desktops and 11 percent on tablets) on Cyber Monday as shoppers turned to the device of convenience at the start of the work week. Conversions on mobile phones rose 14.8 percent YOY while conversions on desktop and tablets declined (15.7 percent and 15.1 percent, respectively).

"While early and extended promotions have likely shifted some buying patterns, we were still thrilled to be part of yet another record-breaking Cyber Monday with our brand advertisers and retail partners," said HookLogic CEO Jonathan Opdyke. "Seeing both the number of shoppers and buyers exceeding expectations as they did is a significant moment for all of us as we work together to make this one of the best holiday shopping seasons yet."

According to HookLogic's retail data, Thanksgiving saw the highest cart sizes (3.2) and the highest cart values: $160.20, with an average unit price of $50.77. Ecommerce likely benefited from the fact that more retailers chose to stay closed on Thanksgiving and that many retailers made their Black Friday deals available earlier in November than before.

The latest holiday shopping data included in HookLogic's 2016 Holiday Insights is available here.