In Apparel’s 2nd annual Technology Outlook, reducing product costs stands out as the key business initiative for the second year in a row, with improving the e-commerce experience the top priority in terms of supporting growth in 2019.
Your journey to cross-channel effectiveness and customer-experience mastery begins with six interconnected steps. By taking these steps thoughtfully and actively, you can position your apparel company to compete more effectively in our now thoroughly connected retail world.
If you’ve been watching the apparel industry for a long time, there are things you’ve likely come to realize about it. One of them? The inexorable march of time does not care about your apparel business model.
The end game now is personalization — an outcome that's constantly evolving as innovative companies find new ways to create meaningful experiences for each individual that fuse the online and offline worlds and strike the optimal balance between transaction and emotion.
In the most amazing combination of revolutionary and totally boring ever, we as consumers have evolved from shopping in stores, to ordering online and waiting, to ordering online and picking up from a locker, back at the store.
This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.
This special issue is a guide to suppliers of software and related IT solutions to the apparel marketplace, including vendor contact information, operating system requirements and a round-up of functions and services.
Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.