Customization & Personalization

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Customization & Personalization

A collection of news, articles and other featured content about Customization & Personalization.

With a focus on segmentation, personalization and net revenue, retailers can make the most of the visitors that convert in the peak season.

This special issue is a guide to suppliers of software and related IT solutions to the apparel marketplace, including vendor contact information, operating system requirements and a round-up of functions and services.

Retailers aren’t just selling products that fit in a box or hang on a hanger. They’re also “selling” the lifestyle around those products — and this too, must meet the fast-moving nature of the fashion industry to satisfy the demands of a global consumer base that craves the latest trends.

It is critical to identify the customer early, as soon as they enter the store or begin researching online. This allows retailers to personalize the experience and influence customers’ shopping behaviors.

Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.

Batch-and-blast emails can be designed to be more memorable, and the tools with which to fashion them in this regard are likely at your fingertips.

With unified enterprise systems for greater inventory visibility, algorithms designed to gain deeper product and customer insights, 3D for faster and more efficient design and development, and much much more, this year’s Innovators are addressing and fulfilling consumer demand.

To provide a seamless omnichannel experience, leading retailers are implementing technology to deliver unique recommendations, leveraging data to provide services across all channels, and developing global inventory pools for real-time access to items anywhere, at any time.

Personalization offers an appealing, cost-effective way for consumers to form an emotional connection to a particular product or brand, and builds more loyalty to retailers.

To delight your customer, you’ve got to master omnichannel: reporting from Aptos Engage, NetSuite OneWorld and Manhattan Associates Momentum.

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