Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these apparel and footwear retailers have come closest.
In Apparel’s 2nd annual Technology Outlook, reducing product costs stands out as the key business initiative for the second year in a row, with improving the e-commerce experience the top priority in terms of supporting growth in 2019.
The end game now is personalization — an outcome that's constantly evolving as innovative companies find new ways to create meaningful experiences for each individual that fuse the online and offline worlds and strike the optimal balance between transaction and emotion.
Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.
With unified enterprise systems for greater inventory visibility, algorithms designed to gain deeper product and customer insights, 3D for faster and more efficient design
and development, and much much more, this year’s Innovators are addressing and fulfilling consumer demand.