In Apparel’s 2nd annual Technology Outlook, reducing product costs stands out as the key business initiative for the second year in a row, with improving the e-commerce experience the top priority in terms of supporting growth in 2019.
In the most amazing combination of revolutionary and totally boring ever, we as consumers have evolved from shopping in stores, to ordering online and waiting, to ordering online and picking up from a locker, back at the store.
This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.
The end game now is personalization — an outcome that's constantly evolving as innovative companies find new ways to create meaningful experiences for each individual that fuse the online and offline worlds and strike the optimal balance between transaction and emotion.
Despite the efforts of some major American big-box chains, most retailers continually overlook the opportunity to serve U.S. Hispanic consumers in authentic and resonant ways — especially during the holiday season.
This special issue is a guide to suppliers of software and related IT solutions to the apparel marketplace, including vendor contact information, operating system requirements and a round-up of functions and services.