Customization & Personalization

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Customization & Personalization

A collection of news, articles and other featured content about Customization & Personalization.

Batch-and-blast emails can be designed to be more memorable, and the tools with which to fashion them in this regard are likely at your fingertips.

Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.

To provide a seamless omnichannel experience, leading retailers are implementing technology to deliver unique recommendations, leveraging data to provide services across all channels, and developing global inventory pools for real-time access to items anywhere, at any time.

With unified enterprise systems for greater inventory visibility, algorithms designed to gain deeper product and customer insights, 3D for faster and more efficient design and development, and much much more, this year’s Innovators are addressing and fulfilling consumer demand.

Personalization offers an appealing, cost-effective way for consumers to form an emotional connection to a particular product or brand, and builds more loyalty to retailers.

To delight your customer, you’ve got to master omnichannel: reporting from Aptos Engage, NetSuite OneWorld and Manhattan Associates Momentum.

How advancements in RAIN RFID enable the ultimate shopper experience both online and in stores.

Consumers want to purchase products that create the sense of owning a “one-of-a-kind” item, and mass customization is making that increasingly possible.

When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.

Retailers aren’t stupid; personalization is just really hard.

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