Customization & Personalization

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Customization & Personalization

A collection of news, articles and other featured content about Customization & Personalization.

Your journey to cross-channel effectiveness and customer-experience mastery begins with six interconnected steps. By taking these steps thoughtfully and actively, you can position your apparel company to compete more effectively in our now thoroughly connected retail world.

If you’ve been watching the apparel industry for a long time, there are things you’ve likely come to realize about it. One of them? The inexorable march of time does not care about your apparel business model.

Walmart, Amazon, JD.com and Alibaba.com are among retailers optimizing core business while innovating new ones. You should too.

In the most amazing combination of revolutionary and totally boring ever, we as consumers have evolved from shopping in stores, to ordering online and waiting, to ordering online and picking up from a locker, back at the store.

This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.

In case you missed these in 2018, it's not to late to catch the top 10 stories of last year.

Mobility and cross-channel solutions are still high on the list of investment for retailers and brands.

This special issue is a guide to suppliers of software and related IT solutions to the apparel marketplace, including vendor contact information, operating system requirements and a round-up of functions and services.

Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.

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