This special issue is a guide to suppliers of software and related IT solutions to the apparel marketplace, including vendor contact information, operating system requirements and a round-up of functions and services.
Retailers aren’t just selling products that fit in a box or hang on a hanger. They’re also “selling” the lifestyle around those products — and this too, must meet the fast-moving nature of the fashion industry to satisfy the demands of a global consumer base that craves the latest trends.
It is critical to identify the customer early, as soon as they enter the store or begin researching online. This allows retailers to personalize the experience and influence customers’ shopping behaviors.
Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.
The end game now is personalization — an outcome that's constantly evolving as innovative companies find new ways to create meaningful experiences for each individual that fuse the online and offline worlds and strike the optimal balance between transaction and emotion.
With unified enterprise systems for greater inventory visibility, algorithms designed to gain deeper product and customer insights, 3D for faster and more efficient design
and development, and much much more, this year’s Innovators are addressing and fulfilling consumer demand.
To provide a seamless omnichannel experience, leading retailers are implementing technology to deliver unique recommendations, leveraging data to provide services across all channels, and developing global inventory pools for real-time access to items anywhere, at any time.