Customization & Personalization

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Customization & Personalization

Getting digital personalization right — from product recommendations to cross-channel strategies — is more critical than ever.

Farfetch Black & White, part of the Farfetch Group, is an independently run business unit and e-commerce platform that works directly with luxury fashion brands, creating bespoke solutions to help fully operate all aspects of their e-commerce presence.

From a consumer standpoint, fit is the number one factor when buying denim, yet 79 percent of U.S. women can’t find jeans that fit well. For most women, jean shopping is right up there with swimsuit shopping — it’s frustrating, demoralizing and confusing.

Retail prices range from $535 – $1,098 with an approximate delivery time of 12 weeks. 

 In the age of Amazon, Netflix and Airbnb, there are a handful of digital leaders that have set the bar for consumer expectations.

Rakuten Fits Me's Fit Origin, Essential Edition will make online fit recommendations free to all e-commerce apparel retailers for the first time, enabling shoppers to break free from size for the ultimate experience in retail personalization.

Lane Bryant, the women's plus size apparel retailer, is launching LaneStyle Studio, an elevated in-store personal styling experience.

ICR, Richard Jaffe and Shoptalk will be partnering to host the 9th Annual Retail Summer School at Columbia Business School.

Check out these digital retail insights to elevate your apparel business.

Clearhead helps brands continuously test, redesign and personalize digital customer experiences and digital products to optimize business outcomes.

TDL Systems Inc. just launched 3D-printed custom sandals, first of this kind, on a Kickstarter campaign.

The "Shop for Others" feature extends the power of True Fit's Confidence and Discovery Engines beyond the individual by allowing each True Fit user to create additional profiles for friends and family.

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