When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.
Apparel retailers and brands are trying to meet the needs of millions of markets of one. That’s not easy, but smart and thoughtful strategy combined with technologies such as AI are making it possible for this subscription-model retailer, and many others.
The end game now is personalization — an outcome that's constantly evolving as innovative companies find new ways to create meaningful experiences for each individual that fuse the online and offline worlds and strike the optimal balance between transaction and emotion.
Rent-the-Runway feeds closed-loop data to its partners, Nordstrom gets closer to the consumer with AI, Tilly’s wins big with AR, Roots Canada goes all out with Northern Lights digital gift guide, Walmart’s Store No 8 takes on innovation and much, much more.
With Amazon continuing to expand its footprint and the rise of new technologies such as AI and VR, there are several important questions looming over the e-commerce landscape at the end of 2017 – and a wide array of opportunities available to marketers in the years to come.
An in-store, in-aisle marketing solution powered by Manthan’s TargetOne personalized marketing engine, delivered to customers via the retailer’s mobile app, lets retailers send personalized notifications based on consumer preferences.
When it comes to maintaining sales throughout the year, one of the best strategies is to identify “gift givers,” or people buying items as gifts for their friends and family, and personalizing your message to this audience.