Customization & Personalization

Press enter to search
Close search
Open Menu

Customization & Personalization

A collection of news, articles and other featured content about Customization & Personalization.

The new hyper-curated service is made possible by the company’s increasing gains in data science.

Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these apparel and footwear retailers have come closest.

By linking behavioral, customer and product data at scale, the apparel company was able to boost conversions and drive revenue without sacrificing margins.

Because of the high cost of customer acquisition, there’s a good chance that a shopper will only become profitable after the second purchase, presenting loyalty as a major opportunity to seize.

The acquisition brings together Influenster’s engaged community of everyday consumers with Bazaarvoice’s software and network of more than 6,000 global brand and retailer websites.

Retailers using a personalized content-driven approach are more likely to create bonds between with their customers.

Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.

With unified enterprise systems for greater inventory visibility, algorithms designed to gain deeper product and customer insights, 3D for faster and more efficient design and development, and much much more, this year’s Innovators are addressing and fulfilling consumer demand.

Show More