Customization & Personalization

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Customization & Personalization

A collection of news, articles and other featured content about Customization & Personalization.

Rent-the-Runway feeds closed-loop data to its partners, Nordstrom gets closer to the consumer with AI, Tilly’s wins big with AR, Roots Canada goes all out with Northern Lights digital gift guide, Walmart’s Store No 8 takes on innovation and much, much more.

The No. 1 denim brand is bringing its heritage to modern-day lifestyles with technology, music, innovation and new partnerships and collaborations.

With Amazon continuing to expand its footprint and the rise of new technologies such as AI and VR, there are several important questions looming over the e-commerce landscape at the end of 2017 – and a wide array of opportunities available to marketers in the years to come.

Contextual analytics allow retailers to better personalize the in-store experience, leading to an increase in basket size and more engaged customers.

An in-store, in-aisle marketing solution powered by Manthan’s TargetOne personalized marketing engine, delivered to customers via the retailer’s mobile app, lets retailers send personalized notifications based on consumer preferences.

When it comes to maintaining sales throughout the year, one of the best strategies is to identify “gift givers,” or people buying items as gifts for their friends and family, and personalizing your message to this audience.

Leveraging FitStation powered by HP and Brooks Run Signature, Brooks will introduce the first performance running shoe created based on an individual’s unique biomechanics which will be available via special order through select retail partners beginning June 2018.

If True Fit's latest results are any indication, apparel and footwear retailers are getting serious about personalizing the online consumer experience.

If True Fit's latest results are any indication, apparel and footwear retailers are getting serious about personalizing the online consumer experience.

Lanieri US Fashiontech Insights shows approximately half (49 percent) of American adults are interested in buying customized items.

Lanieri US Fashiontech Insights shows approximately half (49 percent) of American adults are interested in buying customized items.

Personalized, unique customer experiences must be tethered to a reliable and comprehensive source of data behind the scenes.

ASICS Digital, which oversees Runkeeper and other of the company's customer-facing digital platforms, is enhancing and personalizing its mobile web experience in partnership with Qubit.

ASICS Digital, which oversees Runkeeper and other of the company's customer-facing digital platforms, is enhancing and personalizing its mobile web experience in partnership with Qubit.

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