Customization & Personalization

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Customization & Personalization

A collection of news, articles and other featured content about Customization & Personalization.

With unified enterprise systems for greater inventory visibility, algorithms designed to gain deeper product and customer insights, 3D for faster and more efficient design and development, and much much more, this year’s Innovators are addressing and fulfilling consumer demand.

Personalization offers an appealing, cost-effective way for consumers to form an emotional connection to a particular product or brand, and builds more loyalty to retailers.

To delight your customer, you’ve got to master omnichannel: reporting from Aptos Engage, NetSuite OneWorld and Manhattan Associates Momentum.

How advancements in RAIN RFID enable the ultimate shopper experience both online and in stores.

Consumers want to purchase products that create the sense of owning a “one-of-a-kind” item, and mass customization is making that increasingly possible.

When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.

Retailers aren’t stupid; personalization is just really hard.

Apparel retailers and brands are trying to meet the needs of millions of markets of one. That’s not easy, but smart and thoughtful strategy combined with technologies such as AI are making it possible for this subscription-model retailer, and many others.

Offering market-relevant assortments is only part of the battle to master localization. Customizing the content that accompanies those assortments is where the real challenge lies.

Rent-the-Runway feeds closed-loop data to its partners, Nordstrom gets closer to the consumer with AI, Tilly’s wins big with AR, Roots Canada goes all out with Northern Lights digital gift guide, Walmart’s Store No 8 takes on innovation and much, much more.

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