Customer Engagement & Experience

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Customer Engagement & Experience

A collection of news, articles and other featured content about Customer Engagement & Experience.

Instead of focusing on where your customer fits into your business, you need to think deeply about where your business fits into your customers’ lives.

Video AI can allow retailers to improve sales by providing an insightful view into footfall within stores, a window into customer-product interactions and a new agility in testing new products and strategies.

Mobility and cross-channel solutions are still high on the list of investment for retailers and brands.

This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.

Finding the right mix of technology and talent and creating a seamless experience across the shopping journey is the key to customer loyalty and satisfaction.

The British affordable luxury brand will benefit from a single view of customers, products, and orders to offer its shoppers seamless and personalized experiences.

Despite the efforts of some major American big-box chains, most retailers continually overlook the opportunity to serve U.S. Hispanic consumers in authentic and resonant ways — especially during the holiday season.

Now, it’s all about creating meaningful customer experiences that build loyalty in an intensely competitive marketplace.

Michael Kors will benefit from technology that allows customer transactions to be processed anywhere on locally resilient mobile devices — without the need for costly store servers.

Through item-level RFID technology, retailers are able to have inventory accountability at every step of the supply chain.

From magic mirrors that enable customers virtually try on various outfits, to using AI algorithms to predict future style trends, apparel brands are using new technologies to bring greater automation and personalization to every facet of the shopping experience.

Collected data from RFID tags gives the company visibility into customer sizing, preferences and product demand by revealing how customers are interacting with an item on the store floor.

The future of retail will belong to those who understand that the retail experience must be fresh and new almost every time a customer gives you an opportunity to entertain them.

A new study by Incisiv and Radial explores order management's true value and how to break down hurdles to profitability. Download report.

It is critical to identify the customer early, as soon as they enter the store or begin researching online. This allows retailers to personalize the experience and influence customers’ shopping behaviors.

When Frank Herbert launched Frank's Pants in December 2016, he began by offering premium US-made khakis. He still does, but his new hit item came as a total surprise.

The top-performing public apparel firms are working diligently to meet consumer demand with innovative product, fast delivery and seamless experiences across channels, while facing down the challenges of a swiftly changing retail world.

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