Customer Engagement & Experience

Press enter to search
Close search
Open Menu

Customer Engagement & Experience

A collection of news, articles and other featured content about Customer Engagement & Experience.

Your journey to cross-channel effectiveness and customer-experience mastery begins with six interconnected steps. By taking these steps thoughtfully and actively, you can position your apparel company to compete more effectively in our now thoroughly connected retail world.

If you’ve been watching the apparel industry for a long time, there are things you’ve likely come to realize about it. One of them? The inexorable march of time does not care about your apparel business model.

Today’s consumers expect to receive merchandise all but instantly, which means you need to think of the last mile in the context of your overall business strategy, supply chain and approach to customer satisfaction.

Instead of focusing on where your customer fits into your business, you need to think deeply about where your business fits into your customers’ lives.

Video AI can allow retailers to improve sales by providing an insightful view into footfall within stores, a window into customer-product interactions and a new agility in testing new products and strategies.

This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.

Mobility and cross-channel solutions are still high on the list of investment for retailers and brands.

Finding the right mix of technology and talent and creating a seamless experience across the shopping journey is the key to customer loyalty and satisfaction.

The British affordable luxury brand will benefit from a single view of customers, products, and orders to offer its shoppers seamless and personalized experiences.

Despite the efforts of some major American big-box chains, most retailers continually overlook the opportunity to serve U.S. Hispanic consumers in authentic and resonant ways — especially during the holiday season.

Now, it’s all about creating meaningful customer experiences that build loyalty in an intensely competitive marketplace.

From magic mirrors that enable customers virtually try on various outfits, to using AI algorithms to predict future style trends, apparel brands are using new technologies to bring greater automation and personalization to every facet of the shopping experience.

A new study by Incisiv and Radial explores order management's true value and how to break down hurdles to profitability. Download report.

Michael Kors will benefit from technology that allows customer transactions to be processed anywhere on locally resilient mobile devices — without the need for costly store servers.

Collected data from RFID tags gives the company visibility into customer sizing, preferences and product demand by revealing how customers are interacting with an item on the store floor.

Through item-level RFID technology, retailers are able to have inventory accountability at every step of the supply chain.

The top-performing public apparel firms are working diligently to meet consumer demand with innovative product, fast delivery and seamless experiences across channels, while facing down the challenges of a swiftly changing retail world.

Show More