Customer Engagement & Experience

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Customer Engagement & Experience

A collection of news, articles and other featured content about Customer Engagement & Experience.

Mobility and cross-channel solutions are still high on the list of investment for retailers and brands.

This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.

The British affordable luxury brand will benefit from a single view of customers, products, and orders to offer its shoppers seamless and personalized experiences.

Despite the efforts of some major American big-box chains, most retailers continually overlook the opportunity to serve U.S. Hispanic consumers in authentic and resonant ways — especially during the holiday season.

Now, it’s all about creating meaningful customer experiences that build loyalty in an intensely competitive marketplace.

Finding the right mix of technology and talent and creating a seamless experience across the shopping journey is the key to customer loyalty and satisfaction.

Michael Kors will benefit from technology that allows customer transactions to be processed anywhere on locally resilient mobile devices — without the need for costly store servers.

Through item-level RFID technology, retailers are able to have inventory accountability at every step of the supply chain.

From magic mirrors that enable customers virtually try on various outfits, to using AI algorithms to predict future style trends, apparel brands are using new technologies to bring greater automation and personalization to every facet of the shopping experience.

Collected data from RFID tags gives the company visibility into customer sizing, preferences and product demand by revealing how customers are interacting with an item on the store floor.

The future of retail will belong to those who understand that the retail experience must be fresh and new almost every time a customer gives you an opportunity to entertain them.

It is critical to identify the customer early, as soon as they enter the store or begin researching online. This allows retailers to personalize the experience and influence customers’ shopping behaviors.

A new study by Incisiv and Radial explores order management's true value and how to break down hurdles to profitability. Download report.

When Frank Herbert launched Frank's Pants in December 2016, he began by offering premium US-made khakis. He still does, but his new hit item came as a total surprise.

Batch-and-blast emails can be designed to be more memorable, and the tools with which to fashion them in this regard are likely at your fingertips.

Getting to know your customers, building a well-crafted image and a carefully curated online assortment will enable this transformation.

Serving international consumers in their preferred language can help you capitalize on increasing apparel sales — particularly in women’s fashion.

To provide a seamless omnichannel experience, leading retailers are implementing technology to deliver unique recommendations, leveraging data to provide services across all channels, and developing global inventory pools for real-time access to items anywhere, at any time.

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