Your journey to cross-channel effectiveness and customer-experience mastery begins with six interconnected steps. By taking these steps thoughtfully and actively, you can position your apparel company to compete more effectively in our now thoroughly connected retail world.
If you’ve been watching the apparel industry for a long time, there are things you’ve likely come to realize about it. One of them? The inexorable march of time does not care about your apparel business model.
Today’s consumers expect to receive merchandise all but instantly, which means you need to think of the last mile in the context of your overall business strategy, supply chain and approach to customer satisfaction.
Ready, Get Set, Holidays! We looked at trends from the 2017 holiday season to help you prepare for this year’s and to reacquaint ourselves with consumer preferences when it comes to the entire shopping journey.
Video AI can allow retailers to improve sales by providing an insightful view into footfall within stores, a window into customer-product interactions and a new agility in testing new products and strategies.
This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.
Despite the efforts of some major American big-box chains, most retailers continually overlook the opportunity to serve U.S. Hispanic consumers in authentic and resonant ways — especially during the holiday season.
From magic mirrors that enable customers virtually try on various outfits, to using AI algorithms to predict future style trends, apparel brands are using new technologies to bring greater automation and personalization to every facet of the shopping experience.
The top-performing public apparel firms are working diligently to meet consumer demand with innovative product, fast delivery and seamless experiences across channels, while facing down the challenges of a swiftly changing retail world.