Ready, Get Set, Holidays! We looked at trends from the 2017 holiday season to help you prepare for this year’s and to reacquaint ourselves with consumer preferences when it comes to the entire shopping journey.
From magic mirrors that enable customers virtually try on various outfits, to using AI algorithms to predict future style trends, apparel brands are using new technologies to bring greater automation and personalization to every facet of the shopping experience.
It is critical to identify the customer early, as soon as they enter the store or begin researching online. This allows retailers to personalize the experience and influence customers’ shopping behaviors.