Fashion retailers who adopt more robust omnichannel capabilities are well positioned to handle the pressures of fashion retail and provide better service to their customers at a lower cost to themselves.
The key to developing a healthy omnichannel business comes from identifying a few competitive advantages in the physical in-store environment that can provide the same sort of seamless types of interactions experienced online.
Increasingly purchases are grounded in individual and brand values, but a lack of credible information about how clothes are made often pushes consumers to base purchase decisions solely on price. That needs to change.
Digital, marketing, stores, supply chain, merchandising and IT all need to come together to imagine and build comprehensive, contextualized, voice-enabled customer experiences. There’s a first-mover advantage that’s available for the taking.
When all around us are signs of casual dress slippery-sloping its way into a yawning abyss, what would make a Millennial launch his own custom-suit business catering to that tiny slice of the men’s wear pie that can afford $5,000 suits?