Customer Engagement & Experience

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Customer Engagement & Experience

A collection of news, articles and other featured content about Customer Engagement & Experience.

Four new showrooms opening this spring are making the made-to-measure experience more physical, with fabrics you can touch and feel, and personal stylists to help with limitless customization options.

Consumers today are inundated with more marketing messages than ever before, so it’s crucial to create a meaningful connection with them. You’ll want to steer clear of these five things.

A revolution is brewing that bridges the gap between online orders and the brick-and-mortar experience,.

Its new translated website enables the footwear retailer to build loyalty among its key Hispanic customer base.

To effectively deliver on omnichannel and wow the consumer, retailers and brands must focus on accuracy, consistency and perfecting the returns process.

Every tech solution that a brand has seen was a solution to someone else’s challenge. Don’t let one-size-fits-all tech undermine the real motivation to activate a physical space.

At some point every great wise man needs a younger disciple to spread his knowledge. Socrates had Plato, Johnson had Boswell, and Alan Flusser has had numerous acolytes revolving around him like planets around a life-giving sun.

The No. 1 denim brand is bringing its heritage to modern-day lifestyles with technology, music, innovation and new partnerships and collaborations.

With Amazon continuing to expand its footprint and the rise of new technologies such as AI and VR, there are several important questions looming over the e-commerce landscape at the end of 2017 – and a wide array of opportunities available to marketers in the years to come.

Nordstrom knows that salespeople should be as loyal to the brand as its customers.

U.S. shoppers are omnichannel shoppers, with 88 percent of consumers researching products online before buying in-store.

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