Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these apparel and footwear retailers have come closest.
Those apparel retailers who are embracing digital transformation (DX) initiatives designed to address the customer experience, and embedding a culture of continual innovation into their operations, will be among the survivors, if not leaders, in their segment.
Ready, Get Set, Holidays! We looked at trends from the 2017 holiday season to help you prepare for this year’s and to reacquaint ourselves with consumer preferences when it comes to the entire shopping journey.