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CRM

A collection of news, articles and other featured content about CRM.

SAP C/4HANA is an integrated offering designed to modernize the sales-only focus of legacy CRM solutions.

While CRM tools must continue to help to boost sales and drive loyalty, today’s tech-enabled age of customer-driven retailing dictates that CRM systems — like all modern retail technology solutions — must focus first and foremost not on benefitting  the retailer, but on serving and supporting t