Your journey to cross-channel effectiveness and customer-experience mastery begins with six interconnected steps. By taking these steps thoughtfully and actively, you can position your apparel company to compete more effectively in our now thoroughly connected retail world.
In Apparel’s 2nd annual Technology Outlook, reducing product costs stands out as the key business initiative for the second year in a row, with improving the e-commerce experience the top priority in terms of supporting growth in 2019.
To provide a seamless omnichannel experience, leading retailers are implementing technology to deliver unique recommendations, leveraging data to provide services across all channels, and developing global inventory pools for real-time access to items anywhere, at any time.
While CRM tools must continue to help to boost sales and drive loyalty, today’s tech-enabled age of customer-driven retailing dictates that CRM systems — like all modern retail technology solutions — must focus first and foremost not on benefitting the retailer, but on serving and supporting t