Creating CTO Role, Is Macy's Staking Its Future on Digital Tech?

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Creating CTO Role, Is Macy's Staking Its Future on Digital Tech?

Macy's, Inc. appointed Yasir Anwar to the role of executive vice president and CTO effective immediately. In this new role, Anwar will oversee all technology functions for Macy's, Inc. Anwar will drive the alignment of Macy's, Inc.'s technology efforts with the company's strategy. He will be responsible for the teams that build the end-to-end ecommerce experience, enterprise-shared services, infrastructure, field services and functional IT support.

Anwar has been with Macy's since 2012, starting as vice president of engineering, and, moving up to group vice president of those two web brands, head of digital technology and then senior vice president/head of technology before this promotion to CTO. Previously, he was director of engineering for Walmart Labs

Mike Robinson has been named executive vice president, product management and customer experience. In this role, Robinson will manage all aspects of product management, portfolio and user experiences for digital, store and omnichannel systems. Robinson will oversee a unified product and portfolio vision, allowing customers to shop seamlessly and easily across all Macy's, Inc. channels.

"Maximizing our technology capabilities and continuing the strong growth of our digital and mobile platforms is a high priority for Macy's, Inc. and we are restructuring our technology teams to support these efforts," said president and CEO Jeff Gennette. "Bringing the Macy's technology teams together under Yasir's leadership will result in faster time to market and decision making through a streamlined IT organization that will create nimble platforms for continuous business transformation. Mike's focus on product and customer experience will ensure that our best customer continues to be able to shop the way she lives both on-line and in-store."

Anwar and Robinson will report to R.B. Harrison, chief omnichannel and operations officer.