Cotton Inc.'s 24-hour Runway Show to Feature 1,440 Looks

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Cotton Inc.'s 24-hour Runway Show to Feature 1,440 Looks

03/01/2013
Cotton Incorporated invites fashionistas across the country to participate in it's Cotton's 24 Hour Runway Show from their own computers or mobile devices and gives participants a chance to purchase cotton apparel and accessory items from some of their favorite brands featured in the show at a 24 percent discount.

Cotton's 24 Hour Runway Show, which takes place in South Beach from 8 p.m. EST Friday, March 1, through 8 p.m. EST Saturday, March 2, will be streamed live for the full 24 hours. The show will feature the versatility of cotton through 1,440 different looks – one per minute – inspired by regional style trends from across the U.S.

It will be hosted by television personalities Giuliana Rancic of E! News and E!'s Fashion Police and Bill Rancic and feature special appearances by actress Camilla Belle, who appears in Cotton's iconic "The Fabric of Our Lives®" advertising campaign; author, fashion designer and television personality Lauren Conrad; comedian and television personality Michael Yo; and fashion journalist and host of NBC's Fashion Star, Louise Roe.

As part of Cotton Incorporated's shopping event, consumers who visit the website can learn more about the participating brands who will be offering 24 percent off cotton apparel and accessory items in-store and/or online. The discount is available for a limited time only from March 1 – 2.

"Cotton's 24 Hour Runway Show is designed to showcase the diverse regional trends of America, so it only makes sense for this event to be available to everyone across the country," says Marissa Barlin, Cotton's 24 Hour Runway Show national spokesperson. "Not only will people from across the nation be able to watch the show, fashionistas everywhere will be able to purchase some of their favorite looks from many of the brands seen in the runway at 24 percent off."

More information on Cotton's 24 Hour Runway Show, shopping event and a full list of participating retailers is available here.