Coach, Inc. Rebrands as Tapestry, Inc.

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Coach, Inc. Rebrands as Tapestry, Inc.

By Apparel Staff - 10/11/2017
With the Kate Spade acquisition firmly under its belt, Coach,  Inc. is rebranding as Tapestry, Inc. to better represent its growing portfolio of modern luxury and lifestyle brands. The

With the Kate Spade acquisition firmly under its belt, Coach,  Inc. is rebranding as Tapestry, Inc. to better represent its growing portfolio of modern luxury and lifestyle brands. The name change will go into effect on Oct. 31, 2017.

“Three years ago we laid out our vision to transform Coach and announced our intention to grow beyond the Coach brand. Through the execution of our strategic plan and with the acquisitions of Stuart Weitzman in 2015 and Kate Spade & Company just this summer, we have realized these goals," said Coach, Inc. CEO Victor Luis.

"We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands, all leveraging our strong operational foundation," he continued. "Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs within the very attractive and growing $80 billion global market for premium handbag and accessories, footwear and outerwear. At the same time, our brands are also built upon the shared values of optimism, inclusivity and innovation."

The leadership team at Coach, Inc. partnered with renowned brand agency Carbone Smolan Agency on all aspects of the rebrand.

“We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow," Luis noted. "In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values. As such, we believe that Tapestry can grow with our portfolio and with our current brands as they extend into new categories and markets.

"The name embodies our creative brand-led and consumer-focused business, while also representing the deep heritage of the group," he continued. "Most importantly, we are establishing a strong and distinct corporate identity, which enables our brands to express their individual personalities and unique language to consumers.”

The New York-based company’s portfolio includes Coach, kate spade new york and Stuart Weitzman. The company and its brands are founded upon a creative and consumer-led view of luxury that stands for inclusivity and approachability. 

To learn more about Tapestry, visit www.tapestry.com. The company’s common stock is traded on the New York Stock Exchange under the symbol COH, which will change to TPR on Oct. 31, 2017. The company’s Hong Kong Depositary Receipts are traded on The Stock Exchange of Hong Kong Limited under the symbol 6388.