From Clothing to Candy: Valentine's is Big for Retailers

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From Clothing to Candy: Valentine's is Big for Retailers

02/13/2018

Apparently, people love Valentine's Day. Only 16 percent of those taking a recent survey said they don’t celebrate the holiday!  Giving meaningful gifts is a huge part of the day, and the 2018 Valentine’s Day Shopping Survey from Alliance Data’s card services business, which asked consumers everything from how they plan to enjoy the holiday to where they buy their gifts, found that 42 percent plan on giving gifts that will last beyond the holiday, such as jewelry or clothing. Another 42 percent prefer more perishable gifts, such as flowers or candy. Some other interesting takeaways:

*I <3 Me:  Whether consumers are single or taken, nearly a quarter of celebrants (23%) indicated that Valentine’s Day is an opportunity to engage in a little “MEtail” therapy by buying something for themselves.

*Love – or at Least Shopping – Endures:  According to the survey, love isn’t dwindling over time. Among celebrants who are married, the majority (51%) say they have spent about the same on their spouse both pre-and post-marriage.

*Shop, Stop and Roll:  Consumers will always be in love with convenience. Those surveyed said drug stores (25%), department stores (25%) and grocery stores (21%) were some of their favorite places to shop for Valentine’s Day, following only slightly behind online-only retailers (26%).

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