Charles Tyrwhitt Turns to AI to Improve Marketing
British men's wear retailer Charles Tyrwhitt partnered with AI marketing platform Tinyclues and expects to run its first AI-driven email-marketing campaigns in Nov. 2017, extending later to other communication channels such as print.
“We see significant potential in using AI to target our customers with product campaigns that matter to them, encourage engagement and sales,” said Philippa Middleton, head of customer marketing at Charles Tyrwhitt. “From a business strategy perspective, we believe that applying Tinyclues Deep-AI to our global campaigns’ targeting and planning will both entrench relationships with our customers and extend their purchases across a wider range of our wares.”
“It is our view that running smartly targeted AI-driven marketing campaigns is essential to reaching our busy customers, to growing sales and supporting our continued growth in the UK, France, Germany and elsewhere around the world,” Middleton continued.
As organizations look to improve marketing return on investment, they require ways to target future buyers for products in a more accurate and timely manner.
“Today’s consumer receives multiple brand communications every day and marketers must strive to cut through the noise by sending product-focused campaigns only to the customers very likely to buy, at the time they really have the interest” said Matthieu Chouard, senior vice president of sales, EMEA at Tinyclues. “Tinyclues has a proven track record of helping fashion and retail businesses grow and we are delighted that Charles Tyrwhitt will use Tinyclues AI-first marketing solution to optimize customer engagement.”