Century 21 to Become Downtown Brooklyn's First Department Store in 50 Years

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Century 21 to Become Downtown Brooklyn's First Department Store in 50 Years

10/10/2016
This fall Brooklyn's busiest retail corridor will become home to Century 21 Department Store, the legendary New York-based retailer known for its unparalleled offering of designer merchandise at prices up to 65 percent off retail.

The 11th location for the retailer will feature women's, men's, shoes, accessories, children's, cosmetics and home departments; and will be the first full-line department store to open in Downtown Brooklyn's Fulton Street in over 50 years. The store will occupy four floors and 140,000 square feet of City Point, a 1.8-million square foot retail, residential and office space under development.

Over the next few years the City Point development will completely transform the landscape of Downtown Brooklyn, creating a critical influx of activity and additional mixed-use spaces serving the community with entertainment, leisure, shopping, and Brooklyn-centric eateries.

"Our company appreciates communities rich with character - places where we can become an organic thread of the community and deliver real value to our consumers," states Raymond Gindi, co-CEO of Century 21 Department Store. "Our City Point location will bring numerous employment opportunities to the area with 300 full- and part-time positions. It will feature a Brooklyn Roasting Company CafÉ, a LXR&CO luxury vintage boutique, MAC Cosmetics and much more."

In addition to the cafÉ and luxury vintage boutique, Century 21 Department Store in City Point will feature the company's widely popular C21on1 stylist program available in person and by appointment, along with upscale fitting rooms and an expanded women's sizing department. The store's design features gorgeous chandeliers that bathe the space in light and clean, streamlined fixtures are merchandised to create a more boutique experience.

For more than 50 years, Century 21 Department Store has operated in the off-price sector, presenting high-end and contemporary designer merchandise in beautifully designed stores that create a luxury shopping experience. In recent years, the company has experienced expanded growth with the opening of two additional stores (Philadelphia and Green Acres) and an additional opening planned for Fall 2016 in Sawgrass Mills in Florida. Additionally, Century 21 Department Store just concluded a pop-up venture in Santa Monica, California in partnership with WithMe, the industry leaders in hi-tech, immersion retail experiences.

Furthermore, additional growth has been demonstrated with the launch and expansion of its e-commerce platform in late 2015 and the recent launch of the retailer's first credit card this October in partnership with Alliance Data Systems. The partnership features the development of a private label credit card and expanded value proposition that puts the customer experience first, deepening engagement through customized rewards and benefits designed to drive brand loyalty. A key driver of the program will be accelerating the rewards earned through the existing multi-tender C21STATUS rewards program, in which customers are rewarded with exclusive benefits.

The City Point location will open to the public on October 11, 2016 at noon and will be located at 445 Albee Square West (at Futlon St.) Brooklyn, NY 11201.