Can 3D Holograms Transform Shopper Marketing?

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Can 3D Holograms Transform Shopper Marketing?

07/12/2017
PRN, a STRATACACHE company and a provider of in-store shopper marketing solutions, announced a partnership with Provision Interactive Technologies, Inc., a subsidiary of Provision Holding, Inc., a provider of 3D holographic consumer advertising technology.

This new partnership allows PRN to expand its monetized consumer activation offerings at brick-and-mortar retail by utilizing Provision's 3D Savings Center kiosk, which delivers interactive 3D advertising and content that delights, educates and rewards customers with redeemable coupons at the point of sale. A national rollout to retail pharmacies is underway, with the network currently installed in approximately 700 stores in the top ten DMAs. 

In addition, Provision plans to further penetrate the retail market through grocery and convenience store channels. Each Provision 3D Savings Center kiosk features an attention-grabbing 3D holographic advertising display that projects digital images 12 inches away from the screen. The kiosk also has an interactive 2D touch screen for consumers to access information, promotions, rewards and coupons. When shoppers approach the kiosk, they're prompted to enter their rewards card information and receive a redeemable coupon for the advertised product.

The innovative holographic technology is a triple win. It draws shoppers to the kiosk by providing an immersive sight and sound experience, presents retailers with a unique in-store merchandising opportunity and advertisers a robust sales channel and measureable ROI.

"Our engagement with Provision creates an exciting opportunity for PRN," said Kevin Carbone, CEO of PRN. "It expands our footprint and builds on our expertise in monetizing retail networks. It comes at a time in our growth when we're actively pursuing loyalty-linked technologies to learn more about who the consumer is and what she or he wants to buy."

The Provision platform integrates retailer loyalty programs with coupon redemption to provide deeper insights into brick-and-mortar shopper behavior and prove ROI with data-driven analytics.

"PRN has worked with the world's largest retailers and brands to implement shopper marketing solutions," said Provision CEO Curt Thornton. "They are an ideal partner to enable us to secure new advertisers for our 3D Savings Center, which ultimately enables brands to grab shoppers' attention in a unique way, influencing their purchasing decisions."

For participating advertisers, the Provision 3D Savings Center kiosk has delivered an average ad purchase influence of 40 percent and a coupon redemption rate as high as 44 percent.

"We think Provision is an ideal partner for engaging AQUAhydrate consumers at retail," said AQUAhydrate CMO Ericka Pittman. "Their innovative kiosks engage and educate customers on our unique product benefits with cutting-edge 3D technology while delivering a compelling discount to drive trial."

PRN's new partnership with Provision combined with the recent acquisition of the LIFT Network in the convenience space further positions PRN as a major player in the retail media sector.