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Jordan Speer

Jordan Speer is Apparel's editor-in-chief. She can be reached at [email protected]

Blog posts by this author

February 2018

Feb
05
Rent-the-Runway feeds closed-loop data to its partners, Nordstrom gets closer to the consumer with AI, Tilly’s wins big with AR, Roots Canada goes all out with Northern Lights digital gift guide, Walmart’s Store No 8 takes on innovation and much, muc

January 2018

Jan
02
Nordstrom knows that salespeople should be as loyal to the brand as its customers.
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Articles by this author

February 2018

Consumers today are inundated with more marketing messages than ever before, so it’s crucial to create a meaningful connection with them. You’ll want to steer clear of these five things.

Four new showrooms opening this spring are making the made-to-measure experience more physical, with fabrics you can touch and feel, and personal stylists to help with limitless customization options.

To effectively deliver on omnichannel and wow the consumer, retailers and brands must focus on accuracy, consistency and perfecting the returns process.

In North America, UA's largest market, 2017 sales fell 5 percent from the previous year. The brand is hoping its newly launched Hovr platform will turn things around.

Many fibers make it past wastewater treatment facilities and into our waterways and better solutions are needed to capture those that make it through, but consumers can make a big impact starting at home by paying attention to what they buy and how t

Every tech solution that a brand has seen was a solution to someone else’s challenge. Don’t let one-size-fits-all tech undermine the real motivation to activate a physical space.

January 2018

The No. 1 denim brand is bringing its heritage to modern-day lifestyles with technology, music, innovation and new partnerships and collaborations.

Drone delivery. Autonomous vehicles. AI bots. The retail logistics market is on the cusp of huge disruption.

Reebok has partnered with a group of creative designers to create a custom collection of fitness prototypes showcasing the power of Flexweave, the brand’s latest footwear innovation.

By most counts, 2018 is not a year retail industry will see downward trajectory.

Wondering why your productivity’s been in the toilet lately? The answer could be staring at you from your closet. Have you considered trimming things down a bit?

AI, 3D, Amazon, blockchain, omnichannel, reshoring and demands for sustainability are transforming the apparel industry.

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