Augmented Reality/Virtual Reality (AR/VR)

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Augmented Reality/Virtual Reality (AR/VR)

A collection of news, articles and other featured content about Augmented Reality/Virtual Reality (AR/VR).

The State of Fashion: How Tech Is Reshaping the Apparel Industry

From magic mirrors that enable customers virtually try on various outfits, to using AI algorithms to predict future style trends, apparel brands are using new technologies to bring greater automation and personalization to every facet of the shopping experience.

AI, 3D, Amazon, blockchain, omnichannel, reshoring and demands for sustainability are transforming the apparel industry.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

Walmart's tech incubator is going all in on VR with the purchase of virtual reality startup Store No 8.

Store No 8, Walmart's technology incubator for investing in ideas that will transform the future of commerce, held its first innovation gala on Wed., Oct. 18, bringing together today's brightest companies driving the next generation of virtual commerce.

During the festival, Alibaba will collaborate with 52 shopping malls to set up 60 New Retail-powered pop-up stores across 12 cities in China.

Mastercard's new augmented reality shopping experience incorporates Masterpass and Identity Check Mobile with iris authentication for safe and seamless payments. Developed with Qualcomm Technologies, Inc., and ODG (Osterhout Design Group), it delivers photorealistic augmented reality and provides consumers the ultimate customized, security-focused shopping experience.

Mastercard's new augmented reality shopping experience incorporates Masterpass and Identity Check Mobile with iris authentication for safe and seamless payments.

In the post-omnichannel marketplace, retail companies that have agile supply chains — based on interoperable standards — can move quickly and more effectively provide consumers with positive, memorable experiences.  

FTL Moda will deliver a runway show on Feb. 14, that includes the first-ever virtual interaction with collections, a museum-style backstage, futuristic mannequins showcasing the actual collections, and Samsung tablets featuring end-of-aisle product details.

Thriving fashion companies that are positioned for future success are embracing their industry's heritage, while setting a new standard in brand building in response to the demands of the modern consumer.