If you’ve been watching the apparel industry for a long time, there are things you’ve likely come to realize about it. One of them? The inexorable march of time does not care about your apparel business model.
Your journey to cross-channel effectiveness and customer-experience mastery begins with six interconnected steps. By taking these steps thoughtfully and actively, you can position your apparel company to compete more effectively in our now thoroughly connected retail world.
Today’s consumers expect to receive merchandise all but instantly, which means you need to think of the last mile in the context of your overall business strategy, supply chain and approach to customer satisfaction.