Fashion and consumer goods brands, manufacturers and retailers know the old adage well: If it ain’t broke, don’t fix it. But is the technology status quo causing your company to miss new opportunities or fall behind competitors?
With the continuing shift in customer preferences away from the physical store, a lingering low-growth environment in many parts of the world, and an unforgiving global marketplace that demands unprecedented technological sophistication, some retailers, including apparel companies, are being confron
The need for speed to market, especially for fast fashion, as well as rising expectations for workspace tools, are among other factors creating a sense of urgency around faster turnaround starting from the design stage. Retailers that don’t adapt tools to keep up with this modern pace, such as 3D imaging and augmented and virtual reality, for example, will fall behind their peers and competitors.