Applied DNA Sciences Continues Authentication Push with CertainT Service

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Applied DNA Sciences Continues Authentication Push with CertainT Service

Applied DNA Sciences, Inc. has introduced a service platform known as CertainTâ„¢. The multi-service platform provides integrated, streamlined access to Applied DNA's end-to-end products and services for confirming a product's authenticity and origin with trust, transparency and traceability. Specifically, the CertainT platform includes: SigNature "molecular certificate" tagging, forensic testing, quality assurance services and traceability reporting as products are processed from raw fibers or materials to finished goods. Applied DNA Sciences is a provider of DNA-based supply chain, anti-counterfeiting and anti-theft technology, product genotyping and product authentication solutions.

The CertainT Platform consolidates proven individual elements of Applied DNA's portfolio with a business-specific lens. The CertainT Platform will be first incorporated into customer products in textile, apparel, footwear, pharmaceuticals, personal care and agricultural-related products. The CertainT emblem will appear in marketing materials and product labeling.

"CertainT licensed partners will benefit by using the platform to create new and innovative products with visible identification to its customers. CertainT licensees will benefit from Applied DNA's ecosystem of extensive expert knowledge of incorporating molecular tags into or onto a wide range of natural and synthetic materials, and with forensic testing and quality assurance practices within a dedicated supply chain," said Dr. James Hayward, CEO of Applied DNA Sciences.

"Brands, e-tailers and manufacturers that adopt CertainT, can now provide customers with products they trust with confidence," continued Dr. Hayward. "In today's uncertain times, consumers are demanding more of their purchases. There is a keen sensitivity to how products are manufactured and how original fibers or raw materials are handled -- especially as it relates to in-home use. The openness and transparency in the way products are made enable consumers to feel good about what they are buying. They are looking for the ultimate trust factor."

Traceability with trust is how Applied DNA's technologies are transforming the way businesses connect with consumers. The power of molecular certificates, the core of the CertainT platform, are proven by:
More than 150 million pounds of cotton has been tagged with over $1 million of adulterated fabric interdicted in the supply chain.
More than 100 convictions by law enforcement and security agencies in the U.K.
more than 750,000 microcircuits have been tagged for the U.S. Defense Logistics Agency.
More than 25,000 high-end, German-made cars have been marked with successful identification of stolen parts.