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Apparel Tech

Read up on the latest news and content about apparel technology and innovation./p>

Mastering Global Markets Starts with Localized Assortments but Doesn’t End There

Offering market-relevant assortments is only part of the battle to master localization. Customizing the content that accompanies those assortments is where the real challenge lies.

At Stitch Fix — Sometimes Getting Personalization Wrong Is the Key to Getting It Right

Apparel retailers and brands are trying to meet the needs of millions of markets of one. That’s not easy, but smart and thoughtful strategy combined with technologies such as AI are making it possible for this subscription-model retailer, and many others.

The most sensible solution to excessive retail return is to fix the industry-wide issue related to product sizing.

Visual Next, the leading provider of End2End apparel business software, is proud to announce a multitude of integrations of its Ecommerce solution to several clients in the fashion, accessories, footwear, and uniform industries.

Apparel's survey of apparel retailers, brands and manufacturers reveals expectations for technology focus in the coming year, including an emphasis on BI and analytics for gleaning an even deeper understanding of the consumer.

Rent-the-Runway feeds closed-loop data to its partners, Nordstrom gets closer to the consumer with AI, Tilly’s wins big with AR, Roots Canada goes all out with Northern Lights digital gift guide, Walmart’s Store No 8 takes on innovation and much, much more.

To effectively deliver on omnichannel and wow the consumer, retailers and brands must focus on accuracy, consistency and perfecting the returns process.

Every tech solution that a brand has seen was a solution to someone else’s challenge. Don’t let one-size-fits-all tech undermine the real motivation to activate a physical space.

I’m excited to be working with Apparel because it crosses the entire supply chain to encompass the best of both worlds — retailer and manufacturer.

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