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Apparel Tech

Read up on the latest news and content about apparel technology and innovation./p>

Reporting from NRF: Levi’s ― Catch ‘Em If You Can

The No. 1 denim brand is bringing its heritage to modern-day lifestyles with technology, music, innovation and new partnerships and collaborations.

Mapping the Future of Retail: Commerce Marketing Experts Weigh In

With Amazon continuing to expand its footprint and the rise of new technologies such as AI and VR, there are several important questions looming over the e-commerce landscape at the end of 2017 – and a wide array of opportunities available to marketers in the years to come.

Contextual analytics allow retailers to better personalize the in-store experience, leading to an increase in basket size and more engaged customers.

Enterprise software provider Simparel has changed its name to EXENTA. Key drivers for the move include the company’s recent exponential sales growth, product line expansion and advancement and international market penetration.

Fortunately, the same tools and procedures that companies use to manage supply chains also offer opportunities to manage their social and environmental impacts — and to mitigate some of those impacts.

An in-store, in-aisle marketing solution powered by Manthan’s TargetOne personalized marketing engine, delivered to customers via the retailer’s mobile app, lets retailers send personalized notifications based on consumer preferences.

To truly have an impact when it comes to developing effective sustainability programs, apparel retailers and brands must look at the back-end of product creation: the supply chain.

When it comes to maintaining sales throughout the year, one of the best strategies is to identify “gift givers,” or people buying items as gifts for their friends and family, and personalizing your message to this audience.

Iconic brand Jordache turns to virtual fit processes to reduce its number of samples and time to market.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

Customer-led demand is driving retailers to transform their business to be more customer-centric.

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