Apparel retailers and brands are trying to meet the needs of millions of markets of one. That’s not easy, but smart and thoughtful strategy combined with technologies such as AI are making it possible for this subscription-model retailer, and many others.
Rent-the-Runway feeds closed-loop data to its partners, Nordstrom gets closer to the consumer with AI, Tilly’s wins big with AR, Roots Canada goes all out with Northern Lights digital gift guide, Walmart’s Store No 8 takes on innovation and much, much more.
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Implemented as part of smart business processes, BI, PLM, 3D and inventory management, among many other technologies, pave the way for apparel executives to focus on what matters most: delighting the consumer.
Thousands of professionals converged on SoHo for Internet Week New York May 14-18, where seasoned advertising, marketing and brand development executives discussed the state and future of social media and nurturing the brand ecosystem.
Apparel executives agree that surviving tough economic times will require companies to walk a tightrope between injecting extreme value into their offerings and generating excitement through new offerings while becoming ever more lean and efficient.