Amazon Private-Label Fashion: The Consumer Perception

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Amazon Private-Label Fashion: The Consumer Perception
11/01/2016

Amazon is a well-known disruptor, and with the introduction of its private-label apparel brands, the company has positioned itself to shake things up in fashion and apparel. For the apparel industry at large, understanding how consumers feel about Amazon private-label is crucial. As such, Apparel commissioned Carbonview Research to conduct this consumer research study to dig deeper.

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