All is "Swell" for Billabong as it Acquires Online Surf Retailer

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All is "Swell" for Billabong as it Acquires Online Surf Retailer

12/13/2009
Billabong International recently announced a conditional agreement to acquire San Clemente, Calif.—based online boardsports catalog and online retailer Swell.

Financial details of the deal have not yet been disclosed.

Paul Naude, president of the Billabong USA division, said that the acquisition would allow publically-traded Billabong to manage its brands in the growing online market.

"We look forward to growing the Swell business and further developing it as a showcase online platform for the U.S. boardsports industry," he said. "The Internet plays a significant role in the recreational habits of the youth market, so it is important for our group to ensure we provide them with a premium-brand experience when shopping online."