The ALDO Group Goes Digital-First with New E-Comm Platform

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The ALDO Group Goes Digital-First with New E-Comm Platform

04/27/2017
The ALDO Group unveiled the latest phase of its digital transformation with the release of a new responsive website and e-commerce platform that raises the bar for online, in-store and mobile retail.

"We are committed to designing a universal digital experience: accessible, responsive, social, human-centered, and most of all, easy to evolve and scale," said GrÉgoire Baret, general manager of experience design. "We involved our consumers at each step of the creative process, focusing on flows and details to go beyond convenience and build meaningful services for style seekers." Baret also led the foray of ALDO's new connected test stores.

The new website will drive the Montreal-based company's ecommerce goals, pushing strong momentum in mobile transactions, and boosting cross-category sales to grow ALDO's popularity in footwear and accessories.

The revamped global storefront goes live in several global markets including the United States, Canada and Europe. Visitors to the site get an experience that is:
  • Lightning-fast, giving shoppers the speed they expect today in e-commerce experiences.
  • More premium, with a new visual design language and stunning fashion photography.
  • Functional across devices, and meets digital accessibility standards (WCAG 2.0, Level AA).
  • Connected to the "new and now", with styling tips from social media influencers.
The move comes as ALDO transitions leadership, with company founder Aldo Bensadoun naming son David Bensadoun the new CEO earlier this month. It's also part of ALDO's laser-focus on showing shoppers that it's a digitally-centric brand.

Said Jennifer Maks, vice president, omnichannel: "Our new digital experiences are aimed at inspiring people to explore more from ALDO and make it a primary destination for shoes, bags and accessories. Our new e-commerce website acts as the core engine for our omnichannel strategy, as a natural complement to our stores."

"In creating ALDO's new site, we focused on elevating the brand to ensure shoppers get a rich, premium experience, said Rachel Bogan, a partner at digital product agency Work & Co. "At the same time, the new digital presence is simple and fast — letting them find and purchase exactly what they're looking for in a matter of seconds. We're proud to be part of ALDO's evolution to a seamless experience across stores, its website, mobile, customer service and the employee experience."