Albert, the AI Marketing Platform, Extends Its Reach With New Partnership

Press enter to search
Close search
Open Menu

Albert, the AI Marketing Platform, Extends Its Reach With New Partnership

By Apparel Staff - 08/22/2017

Albert™, the first fully autonomous, enterprise-level artificial intelligence marketing solution, is entering into a global partnership with marketing consultancy R3. The new partnership equips R3 with deep knowledge, expertise and access to Albert so that it can make informed recommendations to its global, regional and local brand clients when guiding their marketing departments toward digital transformation.

R3 works with nine of the world’s top 20 marketers — including Colgate Palmolive, Unilever, AB InBev, MasterCard, Mercedes Benz, Johnson & Johnson, Samsung and Kimberly Clark — to establish and administer their multi-national agency engagements (among other aspects of their digital infrastructures). The new partnership with Albert gives R3’s clients access to enterprise-level software that works across agencies, divisions and countries to streamline their disparate and silo’d digital marketing channels and practices.

R3’s expert team of 100 marketing consultants in the United States, Asia, EMEA and LATAM will work directly with CMOs to determine the benefits of integrating the award-winning AI technology into their marketing stacks. It will then guide marketing teams through the nuances of AI adoption and execution of marketing campaigns shaped by the transformative technology.

“We’re very motivated to share Albert’s offering with the next generation of global marketers,” said Greg Paull, principal and co-founder of R3. “The technology is really unique to the marketplace, as the only solution that’s leveraging AI in data-driven marketing to run effective digital campaigns at scale. As a consulting firm whose primary focus is on marketing effectiveness, we think Albert has the potential to dive real change in the way digital marketing is done going forward.”

Albert drives holistic, cross-channel digital marketing campaigns for some of the world’s leading brands. Created by Albert Technologies Ltd. (formerly Adgorithms) in 2010, Albert’s success transforming major brands’ cross-channel digital marketing efforts with its self-driven technology has been well documented in the U.S., Europe and Asia. The AI platform has been publicly credited with driving 40 percent of Harley-Davidson’s New York City sales, influencing lingerie brand Cosabella’s decision to replace its digital agencies with AI, and helping iconic Japanese denim brand EVISU break into the previously impenetrable U.S. market. Albert doesn’t simply replace marketers’ existing efforts; he executes them at a pace and scale not possible by human teams.

“R3 is a natural partner for Albert,” said Or Shani, CEO and founder, Albert. “R3 has always kept at the forefront of marketing innovation, and has guided multinational brands in applying new solutions to deliver more effective marketing campaigns, whether within an individual country or globally. Albert’s ability to identify customers, across channels, across demographics, and across borders—with a level of understanding and at a scale that would be impossible for any human team — will be transformative for these brands.”