RBM Technologies has launched a new web-based retail merchandising platform designed to help large retailers cut the costs of marketing planning and campaign execution at the store level by offering a centralized, dynamic platform that allows retailers to plan and communicate directives for new merchandising campaigns to all retail stores from corporate headquarters.
The suite, which includes Visual Merchandising Manager, Point of Purchase Manager and RBM Store Attribute Manager, allows in-store marketing teams to implement planogram designs, precisely control the placement of each fixture in each retail location and report their compliance.
The results, says RBM, are reduced man hours spent performing merchandising tasks, less waste on unnecessary point-of-purchase materials, more control over the customer experience and fully optimized, targeted merchandising campaigns.
