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THIS MONTH'S TOPIC
PLM & The Consumer
PUBLISHER'S NOTE
WHY PLM MAKES CONSUMERS HAPPY
Although it's rarely stated this way, product lifecycle management
(PLM) is ultimately a means to make the end consumer happy, and we all
know a happy consumer is our ticket to profits. So what's the direct
consumer tie-in? In short, PLM helps apparel brands and retailers
create more focused and coordinated assortments, which translates to
higher consumer satisfaction.
In this
month's Executive Issues, then, we examine the advantages of PLM with
an eye toward consumer benefit. We also highlight the three stages of
retail PLM adoption, with a special emphasis on reaching the third
stage, defined here as building a collaborative supply web. It's not
easy to achieve. In fact, we reveal what Kurt Salmon Associates calls
"Five Retailing Myths to Bust to Move to a Collaborative Supply Web."
Read on to see if your firm is accurately identifying and busting the
myths to break through to PLM's highest levels of payback.
Publisher
snichols@apparelmag.com
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EXCLUSIVE FEATURE
THE THREE STAGES OF RETAIL PLM ADOPTION
contributed by Jeremy Rubman, Partner, Kurt Salmon Associates, (jeremy.rubman@kurtsalmon.com)
 Let's start with the bottom line - the consumer - first. Fundamentally, what product lifecycle management (PLM) can mean for the ultimate consumer is a more focused and coordinated assortment. This is achieved in two major ways. The first is that PLM allows for the coordination of various groups (merchants, product designers, technical designers, sourcing and suppliers) on the brand identity, trend interpretation, direction of the assortment and the execution of the product. The second is that PLM systems provide tools such as line plans, color and material palettes, trend boards and standards to give everyone both the strategic "big picture" and a tactical execution plan.
To read the full article, click here.
VENDOR VIEWPOINT
PUTTING THE CONSUMER FIRST IN PLM
contributed by Karina Kogan, President, Business Management Systems (karinak@bmsystems.com)
Since it first hit the market, Product Lifecycle Management (PLM)
has been helping to move tens of thousands of companies away from
frustrating manual processes, fill in problematic gaps in workplace
communication, eliminate redundant data entry, tedious rework and
countless other common operational issues, all while speeding time to
market, slashing sampling costs, and delivering measurable ROI year
after year.
All of the ways in which a
business can benefit from PLM have been written about 100 times over.
But one extremely important factor seems to have been omitted from the
PLM discussion -- how will implementing a PLM system at your company
impact the consumer?
To read the full article, click here.
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